I haven’t worn a backpack since I was hanging out with the skateboarders of America in high school. It was a mid-grey classic Jansport, straps pulled up to my armpits.
Recently, I pulled it out for a weekend in Portland but wasn’t feeling it. I wanted something that felt more substantial on my shoulders, was thoughtfully designed and most of all, something more than just a “backpack,” but potentially a wardrobe staple.
Thankfully, the Joo brothers (Tim + Dan) + business partner, M. Reyes took it upon themselves to found Haerfest. With TLC, these guys present products with intention and you can tell by the details. Backpacks feature a single continuing strap, hardware is minimal, but highly functional and the fabric choices (the meat of it all) is special.
You know what? I like these guys. It isn’t just because they’re young, talented and successful. It’s because they have an inspiring mind. Simply put, they want to create beautiful things.